What is the value of a registered trademark? Is it the total cumulated cost that was spent in the filing, examination and registration and for the maintenance of the patent?
Is it the revenue that was achieved by the goods and services protected by the trademark during the last years? Or the prospective revenues expected in the future?
In order to reach a concrete trademark value, several factors have to be taken into account. The methodology to conduct a trademark valuation is standardized in the Austrian Standard ÖNORM 6810. We advise you in identifying and weighing the relevant factors and employ our experience for your gain. We can also offer you valuable contacts of our global network to find a buyer for your specific brand.
